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Business Essentials 11th Edition by Ronald J. Ebert, Ricky W. Griffin
Category : Business
Table of contents: Part 1: The Contemporary Business World 1. The U.S. Business Environment 2. Understanding Business Ethics and Social Responsibility 3. Entrepreneurship, New Ventures, and Business Ownership 4. Understanding the Global Context of Business Part 2: Managing the Business 5. Managing the Business 6. Organizing the Business 7. Operations Management and Quality Part 3: People in Organizations 8. Employee Behavior and Motivation 9. Leadership and Decision Making 10. Human Resource Management and Labor Relations Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage 11. Marketing Processes and Consumer Behavior 12. Developing and Pricing Products 13. Distributing and Promoting Products Part 5: Managing Information for Better Business Decisions 14. Information Technology (IT) for Business 15. The Role...