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Contemporary Business 16th Edition by Louis E. Boone , David L. Kurtz
Category : Business
Table of contents: Part 1: Business in a Global Environment Chapter 1: The Changing Face of Business Chapter 2: Business Ethics and Social Responsibility Chapter 3: Economic Challenges Facing Contemporary Business Chapter 4: Competing in World Markets Part 2: Starting and Growing Your Business Chapter 5: Forms of Business Ownership and Organization Chapter 6: Starting Your Own Business: The Entrepreneurship Alternative Part 3: Management: Empowering People to Achieve Business Chapter 7: Management, Leadership, and the Internal Organization Chapter 8: Human Resource Management: From Recruitment to Labor Relations Chapter 9: Top Performance through Empowerment, Teamwork, and Communication Chapter 10: Production and Operations Management Part 4: Marketing Management Chapter 11: Customer-Driven Marketing Chapter 12: Product and Distribution Strategies C...